It's All In The Cut.

The precision with which a diamond is cut is a critical factor in releasing its fire and brilliance. Unknown to most, it is the ONLY factor of the 4C’s that man can control.

The facets, or planes, of the diamond should be placed in exact geometric relation to each other. The Culet or “point” should be exactly at the center of the bottom of the diamond and the diamond needs to be well-polished. The symmetry (how well the facets match each other) is crucial for the light entering the diamond to be reflected back to the eye as brilliance. If these geometric proportions are compromised, the beauty and brilliance of the diamond are sacrificed. To achieve a diamond’s truly dazzling radiance, it must be well cut. While we understand this concept is difficult to visualize, when you visit us it would be our pleasure to show you the difference between a well-cut and less-well cut diamond in person, using real diamonds.